New Ground x U.S. Soccer Federation

Authentic. Trusted. Connected.

The U.S. Men’s National Team deserves more than headlines—it deserves a platform that tells the full story of the game and its players. New Ground, hosted by Allen Hopkins Jr. and Jalil Anibaba, is where soccer meets culture, identity, and community.

By partnering with New Ground, the U.S. Soccer Federation gains an official communications platform that fans already trust—one that delivers insight, honesty, and the human side of the USMNT.

Why Partner with New Ground?

• Expand Reach
  We connect the USMNT to fans beyond matchdays—bridging the gap between national team, MLS, and grassroots soccer.

• Authentic Storytelling
  Allen and Jalil bring unique credibility as both insiders and cultural voices, delivering conversations that resonate.

• Stronger Fan Connection
  We highlight journeys, challenges, and triumphs that reflect the diverse supporter base of American soccer.

• Consistent Communications Channel
  Weekly conversations provide U.S. Soccer with a reliable way to engage fans and share the federation’s vision.

Hear the Conversations

Below, explore clips from New Ground where Allen and Jalil dive deep into the USMNT—unpacking performances, culture, and the future of American soccer.